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Nov 17, 2023

NOAH Aims To Break the Mold with New Fall/Winter 2023 Campaign

This fall season, the NYC-based brand invites you to become your most rebellious self. This fall season, the NYC-based brand invites you to become your most rebellious self. For NOAH co-founder

This fall season, the NYC-based brand invites you to become your most rebellious self.

This fall season, the NYC-based brand invites you to become your most rebellious self.

For NOAH co-founder Brendon Babenzien, people come first. This sentiment lies at the heart of the New York City-based label both in terms of design and production. Prioritizing fair labor practices and inclusivity, NOAH presents a Fall/Winter 2023 campaign that draws on the free-spirited and honest essence of punk, skate, and surf subcultures.

Merging elements of traditional menswear with a rebellious spirit of non-conformity, the campaign encourages customers to embrace their differences and to live their truths with conviction.

The NOAH Fall/Winter 2023 collection seamlessly blends classic prints and styles with vibrant, contemporary design; graphic tees and plaid baseball caps meet pleated twill pants, while a single-breasted wool coat and buckle loafers come to life with colorful striped ringer tees.

An homage to the rebels of the world, the campaign frames Babenzien’s creative vision as a tool for change, a way to express oneself fully, and to simply do things your own way.